October 2022-Present
DATA-HEAVY INTERFACES
DESIGN SYSTEMS
PRODUCT DISCOVERY
UX RESEARCH
CROSS-FUNCTIONAL COLLABORATION
BeZero Carbon - Product Designer
Key responsibilities and impact:
Drove collaboration between design, engineering, and data science to deliver scalable, technically sound interfaces across multiple analytics surfaces.
Designed interactive data visualisations that improved interpretability and reduced analysis time for non-technical users.
Defined rapid prototyping frameworks to validate product hypotheses early, accelerating decision cycles and team alignment.
Delivered pixel-accurate, developer-ready UI for new features, ensuring technical feasibility and a cohesive look and feel across web and internal platforms.
Advocated for user needs throughout the lifecycle, translating insights into prioritised, evidence-based roadmap decisions.
Partnered with data teams to turn experimental prototypes into polished, production-ready UIs that supported fast iteration in a lean startup environment.
Led user research and discovery around carbon rating comprehension, directly informing the redesign of BeZero’s core data tools.
Presented design rationale to stakeholders, shaping product direction through research-backed insights.
Recent works:
BeZero’s Pre-rating Scorecard Led UX and UI design for the Pre-rating Scorecard, a self-serve carbon-risk assessment tool enabling faster, transparent project screening.
BeZero’s Policy tool Led UX and UI for BeZero’s Policy Tool, transforming complex regulatory data into an intuitive interface that accelerates due diligence across 10+ countries.
BeZero’s AI Assistance Contributed to the design of BeZero’s AI Assistance feature, defining conversational patterns that make carbon data queries intuitive and trustworthy.
August 2021 - October 2021
MOBILE INTERFACES
DESIGN SYSTEMS
PRODUCT DISCOVERY
BRAND DESIGN
Uptime app - Digital designer
Key responsibilities and impact:
Redesigned the company website to reflect the app’s in-product experience, creating a more intuitive, responsive, and conversion-focused platform that strengthened brand trust and user clarity.
Developed scalable design patterns and content modules, enabling faster campaign rollouts and consistency across new feature launches.
Bridged teams across engineering, product, and marketing, translating evolving priorities into cohesive design decisions and a unified digital ecosystem.
Applied UX principles to refine navigation, hierarchy, and accessibility, ensuring a seamless flow between discovery, content engagement, and app conversion.
Contributed to early exploration of creator-led content discovery, informing UX foundations for future community and engagement features.
Uptime App Refined Uptime’s website design and interaction patterns to mirror the app experience, strengthening UX coherence and trust across platforms.
November 2019 - August 2021
BRAND TRANSITION
UX RESEARCH
DIGITAL TRANSFORMATION
DESIGN SYSTEMS
Plenish - Lead designer
Key responsibilities and impact:
Led the design execution of Plenish’s brand transition, adapting and evolving existing identity elements for digital platforms during a period of rapid growth.
Redesigned the website experience, introducing clearer navigation, improved UX structure, and a refreshed visual system to strengthen storytelling and conversion.
Conducted user and stakeholder research to guide digital design decisions and test visual concepts during the transition.
Created and iterated digital brand concepts, aligning packaging, marketing, and web design into one cohesive visual system.
Collaborated with content, marketing, and e-commerce teams to ensure brand consistency across touchpoints and channels.
Worked directly with founders and leadership, balancing hands-on design with strategic input on visual direction and digital presence.
Plenish Drinks Led design execution for Plenish’s brand transition, applying UX research and design systems thinking to evolve the company’s digital experience and strengthen online engagement.
March 2019 - November 2019
BRAND DESIGN
CREATIVE DIRECTION
DIGTAL SYSTEMS
CROSS-FUNCTIONAL COLLABORATION
LiveArea - Lead designer
Key responsibilities and impact
Led brand design direction for digital platforms and campaigns, ensuring visual consistency and alignment with each client’s strategic goals.
Owned the development of digital brand systems, defining typography, layout, and component standards that supported scalable implementation across web and mobile.
Partnered with senior stakeholders and creative teams to refine visual storytelling, ensuring every brand experience reinforced clarity, identity, and impact.
Delivered fast-paced, high-quality creative outputs, balancing autonomy and collaboration within a global, multi-disciplinary environment.
Live Area A Merkle Company Led brand design across multi-channel digital experiences, building scalable design systems.
March 2018 - March 2019
DIGITAL DESIGN
INTERNATIONAL TEAMS
CREATIVE LEADERSHIP
UX/UI
River Tech - Senior Designer
Key responsibilities and impact
Led the creative and UX direction for multiple brands across Europe, overseeing consistency and quality across product and marketing experiences.
Collaborated with European design and development teams, aligning design execution with technical and business objectives in a cross-border environment.
Evolved and maintained global brand systems, standardising components, patterns, and guidelines to accelerate delivery and reinforce identity across platforms.
Directed multi-channel creative output, balancing hands-on design with leadership responsibilities and stakeholder management.
Mentored and managed designers, fostering collaboration and alignment between creative and technical disciplines.
River Tech Scaled and unified brand and UX systems across international teams, strengthening creative cohesion and operational efficiency for multiple entertainment brands.
March 2015 - March 2018
DIGITAL DESIGN
MULTI-BRAND UX
BRAND SYSTEMS
CREATIVE GROWTH
Gaming Realms - Junior → Lead Designer
Key responsibilities and impact
Owned visual and UX design for multiple gaming and mobile brands, ensuring consistent identity and engaging, user-centred experiences.
Developed brand guidelines and scalable design systems, improving speed and quality of creative execution across teams.
Managed end-to-end digital design production, from concept through to implementation and launch.
Promoted to lead designer, overseeing design standards and mentoring junior designers to raise quality and cohesion across the brand suite.